Jeff Bezos is one more step closer to developing artificial intelligence that reshapes how the technology interacts with the physical world. According to a Financial Times report, his AI project Prometheus is now close to raising $10 billion in funding.
The deal would value the startup at $38 billion, placing it among the most heavily funded AI bets globally. Heavyweight institutions like JPMorgan Chase and BlackRock are supporting this venture, showing strong institutional confidence in the idea.
Prometheus's approach is different from typical generative AI. It is aimed at building models that understand and interact with the physical world. This model could redefine engineering and manufacturing.
Jeff Bezos co-founded this startup with scientist Vik Bajaj. The startup's focus is to apply AI across sectors like aerospace and automobiles, where precision and real-world constraints are valued.
The company has already raised a $6.2 billion fund and is seriously preparing for real-world competition. Prometheus is assembling a high-caliber team, pulling talent from OpenAI and Google DeepMind, San Francisco, Zurich, and London.
At the same time, Bezos is reportedly exploring an even larger $100 billion fund. This capital is aimed at acquiring manufacturing firms and embedding AI into their operations. This move would extend Prometheus’ reach from software into industrial ownership.
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Prometheus is targeting physical infrastructure like factories, supply chains, and production systems, while rivals focus only on digital intelligence. This is where Bezos’ strategy diverges from other AI tech giants. If successful, it could unlock efficiencies far beyond what current AI tools offer.
The funding round may not be closed yet, but the direction is clear. Bezos is betting that the next AI breakthrough won’t live on screens, but it will reshape how the real world is built.