Amazon blocked Meta’s Muse personal AI agent from shopping on Amazon.com, creating a fresh clash over how AI agents can interact with online marketplaces. Users attempting to shop on Amazon through Muse reportedly began seeing a warning that continued access by an unauthorised AI agent violated Amazon’s Conditions of Use.
Amazon said, “Meta did not inform the company that Muse would access its marketplace. It also claimed that Muse did not identify itself as an AI agent while browsing Amazon. The e-commerce company further raised concerns about the handling and storage of customer credentials.”
Meta introduced Muse on September 8 as a personal AI agent designed to perform tasks rather than simply answer questions. Muse operates through a dedicated Muse Secure VM, including its own browser, and separates the agent’s activities from the user’s main device environment.
Muse can perform several tasks on a user’s behalf, including browsing websites, completing forms and shopping online. The agent asks for approval before sensitive actions such as making a purchase. Meta also says users can control which services Muse connects to and how much access it receives.
The company did not publicly agree with Amazon’s allegation of Muse’s handling of credentials. Meta’s product documentation says, “Muse does not have visibility into users’ passwords or payment information.”
The dispute reflects a wider shift towards agentic AI, where software can independently navigate websites and complete transactions for users. Amazon aims to restrict outside AI agents from interacting with its marketplace. The company has also faced a separate dispute with Perplexity over its Comet AI shopping agent.
At the same time, Amazon is developing its own AI shopping tools. This gives the company a direct interest in controlling how external agents access product listings, customer accounts and checkout systems.
Also Read: AI Safety Debate Intensifies as Nvidia CEO Jensen Huang Rejects Extinction Warnings