Apple unveiled its entire new line-up this week at its much-anticipated yearly event. UAE buyers will get most of the devices early. The launch includes the iPhone 18 Pro, iPhone 18 Pro Max, the foldable iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.
The iPhone 18 Pro models, watches and earbuds go on sale in the UAE on September 18, while the iPhone Duo arrives later, on October 23. Apple confirmed the prices and pre-order dates for each device through its official UAE store.
The iPhone Duo starts at AED 8,499, making it Apple's most expensive iPhone yet. Closed, it carries a 5.4-inch outer screen and is close to the size of a passport. Opened, the display stretches to 7.6 inches, the largest screen Apple has fitted on an iPhone so far.
The fold allows the phone to stand upright for video calls, run apps across the bigger screen, and use the outer display as a preview while shooting photos of someone. A feature called Kid Cue plays short Peanuts animations on the outer screen to get children to look at the camera.
The iPhone 18 Pro starts at AED 5,099, and the Pro Max at AED 5,499. Both introduce a variable-aperture main camera, giving users more control over portraits and low-light shots. Pre-orders for the 18 Pro open on September 12, and the Duo follows on October 16.
The Apple Watch Series 12 starts at AED 1,599 and adds a readiness score that reads sleep and activity data to suggest whether the body needs rest or can handle a hard workout. The Apple Watch Ultra 4, priced from AED 3,199, keeps the same health tools but stretches battery life up to 50 hours, and 84 hours in Low Power Mode.
AirPods 5 start at AED 549, with a wireless charging case version at AED 629, and both now include Active Noise Cancellation for the first time. UAE buyers should also note that the new iPhones sold in the country are eSIM-only, with no physical SIM tray.