Apple will unveil the iPhone 18 Pro during ‘Surprise and Shine’ event on September 9 (9:00 PM GST), with UAE buyers facing a potentially higher price than last year. Analysts suggest that the iPhone 18 Pro could start between AED 5,099 and AED 5,999 in the UAE. Apple did not confirm the local price yet. The iPhone 17 Pro started at AED 4,699 for the 256GB variant.
For buyers planning to upgrade, trading in an existing iPhone could reduce the upfront cost. However, it may not always deliver the highest possible resale value. Apple's UAE Trade In programme allows customers to exchange an eligible device and put its value towards a new iPhone.
Users can check the estimated value online or at an Apple Store. Apple says the final value depends on the device's condition, while damaged devices may still qualify for credit after assessment. This makes Apple's programme convenient for customers who want a straightforward upgrade without dealing with a private buyer.
UAE buyers should compare it with offers from retailers and the second-hand market. A private sale can sometimes generate more cash, particularly for recent Pro and Pro Max models in good condition.
The best strategy for UAE buyers is to compare three figures: Apple's trade-in value, retailer offers, and the amount a private buyer would pay.
A higher resale price can offset more of the iPhone 18 Pro's expected cost, even if selling privately requires more effort. Buyers should also account for device condition, battery health, and any applicable fees before comparing offers.
Also Read: 4 Apple Products that May Miss the September 9 Event