ASUS has turned THEA Cafe in Dubai Design District into a Zenbook 14 showcase during Dubai Design Week 2026. The special event runs from November 3 to 5 under the theme ‘Design You Can Feel.’ Visitors can try the laptop while working, meeting friends or relaxing at the cafe.
Instead of displaying laptops in a regular showroom, ASUS has brought its products into an everyday setting. Visitors can explore the Zenbook 14 and other premium ASUS laptops while enjoying the cafe experience. This marks ASUS's second year at Dubai Design Week.
The main attraction is the ASUS Zenbook 14 (UX3480), which weighs just 1.1kg. Its lightweight design makes it easy to carry to offices, meetings and other places. The laptop also features an all-metal body with ASUS's special Ceraluminum finish.
Ceraluminum gives the laptop a smooth surface with a ceramic-like feel. ASUS has used this material to make the device look different from regular metal laptops.
The Zenbook 14 also features a 14-inch OLED display with a 16:10 screen ratio. This display offers clear pictures for work, entertainment and creative activities. The laptop includes USB-C, USB Type-A and HDMI ports for connecting other devices.
ASUS offers different processor options for the Zenbook 14 in the UAE. Buyers can choose Snapdragon X, AMD or Intel versions, depending on the model. The Snapdragon X version also supports Microsoft's Copilot+ PC features and AI tools.
The ASUS Zenbook 14 starts at AED 3,499 for selected models through the ASUS UAE eShop. The company also offers discounts of up to AED 1,000 on selected configurations. Prices and discounts may vary depending on the model.
ASUS has also connected the event with its 37th anniversary celebrations. The company's UAE online store features special anniversary offers on selected products.
The THEA cafe experience continues until November 5, while Dubai Design Week runs until November 8. Through this event, ASUS wants visitors to experience its laptop design, materials and features in a relaxed setting.
Also Read: ASUS Zenbook 14 Launches in UAE Starting at AED 3,799