Ford has launched Ford Racing Parts in the Middle East, making the region its first market outside North America for the customization program. The rollout begins with select Ford Bronco models from the 2021 model year onward, offering performance tuning, suspension upgrades and off-road lighting. Ford developed the program through more than two years of testing and regional assessment.
The launch targets Bronco owners seeking upgrades suited to desert driving and challenging off-road terrain. Ford plans to expand the catalog with additional parts and vehicle models over time. The company has not confirmed prices, specific market availability or a detailed expansion schedule.
The initial Ford Racing Parts catalog features four upgrades designed to improve performance, ground clearance and nighttime visibility. A performance calibration upgrade delivers an average 15% increase in powertrain output, according to Ford. Its throttle mapping supports high-speed desert driving and technical rock crawling.
The company has also introduced an off-road suspension lift kit that raises the Bronco by two inches. The added ground clearance can help drivers navigate uneven terrain and obstacles during off-road trips.
Lighting upgrades include mirror-mounted RIGID 360-Series lights and a 40-inch RIGID SR Series roof light bar. The four-inch mirror-mounted units produce 8,600 raw lumens in the Drive pattern. Ford and RIGID developed the roof bar to fit factory mounting points for a more integrated installation.
Abdelrahman Alzarooni, Icons Specialist at Ford Middle East, said the launch responds to demand for “authentic performance and accessory upgrades designed for the Middle East.” Ford also highlights warranty coverage as a key advantage over aftermarket modifications.
Parts installed through an authorized Ford distributor qualify for the company's warranty, according to the announcement. Customers can explore the catalog through myfordaccessory.com or contact a local Ford distributor for pricing and availability.
The rollout currently covers select Bronco models, with further details still pending. Ford has not specified which engines or trims qualify for the advertised average power increase. The company also has not listed every country included in the regional launch.
Ford Racing Parts gives Bronco owners a manufacturer-backed route to vehicle customization, with future expansion expected across more models and accessories.
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