Google’s Pixel Tag tracker is now available, with sales starting Nov. 11. The company first showed it at its Made by Google event in August. It is Google’s first tracker for the Find Hub network, and it helps people locate keys, wallets, bags, and luggage.
A single tag costs USD 29.99, and a four-pack costs USD 99.99. Shoppers can buy it through the Google Store. In India, the tag is priced at Rs. 3,799, while the four-pack costs Rs. 12,900.
The tag works through Find Hub, which Google says taps into more than 1 billion Android devices. When an item is out of Bluetooth range, nearby devices help report its location. Google says this location data is encrypted and not stored on the network. Setup runs through Fast Pair, and the Find Hub app then shows the tag on a map.
Within range, users can play a sound on the tag. Phones with a UWB chip also show the distance and direction to it. The Pixel Watch can ring the tag as well. A new Left Behind alert warns owners when they walk away from an item. Phones will also alert people when an unknown tag travels with them.
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The Pixel Tag uses a replaceable CR2032 battery that lasts about one year. It is made of polycarbonate and metal, and it has an IP67 rating for water and dust. It measures 1.8 by 1.1 inches and is 5.4 mm thick. Setup needs a phone running Android 9 or newer.
The USD 29.99 price matches Apple’s AirTag, which makes the comparison easy for shoppers. Android users already had Find Hub options from Chipolo, Pebblebee, and Motorola. This is the first tag made by Google itself. Like any tracker, it cannot stop theft, and it depends on nearby Android devices to report its location.