Apple plans to extend the production cycle of the iPhone 17 series. New leaks hint at a possible delay in the launch of the iPhone 18 series. The move could mark a major shift in Apple’s usual annual release strategy.
According to recent supply-chain reports, Apple plans to continue manufacturing the standard iPhone 17 for a longer period than usual. The company often cuts production of older base models once a successor enters mass production. Apple is expected to keep the iPhone 17 in the market even after the iPhone 18 lineup arrives.
The reports also claim that Apple wants to strengthen sales in the premium and upper mid-range smartphone segments. The extended cycle will give the company better control of its production expenses while managing its supply of components. The leaks indicate that Apple plans to launch the iPhone 18 in two separate phases. The company will first present its high-end models, which include the iPhone 18 Pro and Pro Max, before showing the standard iPhone 18 model.
Experts suggest that the proposed plan will help Apple develop its upcoming foldable devices, together with its completely redesigned iPhones.
Analysts believe component shortages, especially in memory and AI-focused hardware, may have influenced Apple’s decision. Smartphone manufacturers across various markets face challenges from increasing production costs, together with changing consumer demands.