Meta unveiled Meta One, a new subscription service that bundles premium features, expanded AI access and professional tools across Instagram, Facebook, WhatsApp and Meta AI.
The company said the rollout includes more than 50 features, while 15 million subscriptions and trials have already been recorded during the phased rollout. Meta also confirmed that the core experience across its apps and Meta AI will remain free.
Meta One builds on the standalone subscriptions introduced earlier this year. Instagram Plus costs USD 3.99 per month in the US and adds features such as custom fonts for DMs and Stories, DM previews, and notifications when selected people view Stories. Instagram users also get expanded access to AI-powered creative tools such as Restyle.
Facebook Plus is priced at USD 3.99 per month and brings custom app icons, super reactions, and additional Reels insights.
Meanwhile, WhatsApp Plus costs USD 2.99 per month. It adds exclusive themes and icons, special-effect stickers, and the option to pin more chats. Meta also plans to test chat and media backup storage and Focus Schedules.
For users who want greater access to Meta's AI tools, the company offers Core at USD 7.99 per month and Premium at USD 19.99 per month in the US.
Both plans include the individual Instagram, Facebook, and WhatsApp benefits while increasing access to AI-powered image and video generation. Users can also use Instagram's Restyle feature, voice effects, and other creative tools more frequently. Premium provides higher usage limits than Core. Looking ahead, Meta AI access remains free, with the paid tiers aimed at users who want higher usage and more creative capacity.
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