Meta is testing a new ‘Series’ feature that allows creators to organize Reels into episodes, potentially improving content discovery, audience retention, and long-term engagement across Instagram and Facebook. The tech giant has also confirmed that it is exploring monetization opportunities for the new feature, but has not disclosed any details yet.
Meta’s new feature, called ‘Series’ for Reels on Instagram and Facebook, could make episodic content easier to discover and follow on its platform. According to a report by TechCrunch, the feature is currently being tested with a select group of creators and content producers who already post serialised videos.
The new tool would allow creators to organise both old and new Reels into a structured series, with each video functioning as an episode within a larger narrative. Rather than asking viewers to search through a creator’s profile to find related clips, the feature aims to present content in a more organised and accessible format.
Users who discover one episode while scrolling through their feed or the Reels tab may also be shown an option to access the complete series. In addition, viewers would reportedly be able to save a series to watch later or stay updated as new episodes are released.
The development also places Meta closer to competitors such as TikTok, which launched its own ‘Series’ feature in 2023. TikTok’s version allows creators to publish premium video collections behind a paywall that viewers can purchase for access. Meta has not confirmed whether its feature would work similarly to TikTok.
The feature reflects Meta’s growing focus on long-term audience engagement. By encouraging users to return for follow-up videos, the company may be looking to strengthen repeat value on Instagram and Facebook.
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Instagram introduced Guides in 2020 to help creators curate topical collections. The company has also launched a ‘Series’ option in 2019 for IGTV to bundle related videos under a single category.
Meta said the series would appear under a dedicated section on a creator’s profile. It will allow viewers to watch episodes in sequence and continue where they left off. For instance, a creator running a ‘10 days of healthier baking’ challenge could place all related videos into one collection.
The future of engagement on Instagram and Facebook will likely depend on keeping users invested for longer periods. Features such as episodic Reels, creator-focused tools, and personalized recommendations could help Meta strengthen audience loyalty, increase watch time, and encourage more meaningful content interactions.