Pokémon and Target are expanding their 30th anniversary collaboration with a second drop featuring new exclusive items. The limited-time collection includes apparel, accessories, electronics, home goods, and nostalgic Pokémon-themed merchandise. Fans can expect more than 100 total products across multiple drops during the anniversary celebration.
Target has announced a second drop to celebrate Pokémon's 30th anniversary. 2026 marks the 30th anniversary of Pokémon, with The Pokémon Company and Nintendo celebrating in various ways.
On the video game front, the celebrations have included the re-release of Pokémon FireRed and LeafGreen on the Nintendo Switch, and the reveal of the Generation 10 Pokémon games, 2027's Pokémon Winds and Waves.
Specific items revealed so far include puzzles inspired by the first 151 Pokémon from the Kanto region, with each piece reflecting the Pokémon's relative size. Pokedex-inspired graphic tees "with hidden inside-shirt graphics and nostalgic references" will also be available, alongside a backpack, Waterproof Dive Ball speakers, Snorlax and Poke Ball towels, and various summer accessories inspired by Water-type Pokemon.
A big part of the Pokémon 30th anniversary collection is the Target collab. At the beginning of May, Target launched a new line of exclusive Pokémon products, such as clothes, a themed keyboard, and even the long-awaited return of Pokémon Pop-Tarts.
The Pokémon x Target items sold out quickly, and many fans missed out. It's now been confirmed that a second drop of the Pokémon x Target collection is on the way, with all-new items inspired by the first three generations of Pokémon.
One of the viral items in the first drop was the $129.99 Kanto region Starter Jacket, and fans will be happy to know that two more jackets will be available in Drop 2. One jacket will be inspired by the Johto region, while the other will be inspired by the Hoenn region.
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Pokemon x Target Drop 2 will include "more than 40 products spanning apparel, accessories, collectibles, travel, and summer essentials," full of clever Easter eggs and nods that hardcore fans will appreciate. The items will go live on Saturday, June 6, at store open (in most locations) and 8 AM CST on Target.com. The full lineup of items has yet to be revealed.
Target shoppers will be limited to one unit per item per guest, both online and in stores, which should mean that many more Pokémon fans can buy what they want.