Wehype: How Gaming Brands Turn Creators Into Fans

Wehype is a gaming creator marketing platform founded in Sweden in 2016. It connects game publishers and brands with content creators across platforms like Twitch and YouTube. The goal is to turn creator partnerships into engaging campaigns that help games reach new audiences and build stronger gaming communities.

Wehype helps brands find creators whose gaming interests, audience, and content style match their campaigns. Its technology and expert teams manage creator selection, campaign planning, contracts, payments, and performance tracking, making influencer marketing easier to manage at scale.

Live gameplay is one of the most popular ways to promote games. Through Let’s Play campaigns, creators stream themselves playing a game while viewers watch, react, and interact in real time. This gives audiences a closer look at the gameplay and helps brands generate interest through authentic creator experiences.

Wehype supports multiple campaign formats, including Twitch Boost campaigns, watch parties, sponsored livestreams, and branded video integrations. These formats help gaming companies coordinate creators around launches, events, and updates while reaching audiences through content they already enjoy watching.

Major gaming companies, including Microsoft, Ubisoft, EA, and Sega, have used creator marketing to reach players. Wehype also shares case studies featuring campaigns for games such as Dying Light 2 and Total War: Warhammer III, demonstrating how coordinated creator content can build visibility around major releases.

Gaming fans want more than advertisements. Creators can interact with viewers through live chats, multiplayer sessions, and community events. Wehype helps brands plan these experiences, allowing audiences to engage with games more directly while creators build stronger connections with their communities.

Wehype also uses campaign data to measure creator performance, viewer engagement, audience sentiment, and campaign impact. These insights help brands understand which content works best and plan future partnerships. By combining creator relationships with analytics, the platform aims to support long-term game growth beyond a single launch.