Apple’s latest products now have UAE prices, giving local buyers a clearer picture of the new lineup. The iPhone Duo starts at AED 8,499, while the iPhone 18 Pro starts at AED 5,099. The Apple Watch Series 12 starts at AED 1,599, Apple Watch Ultra 4 at AED 3,199 and AirPods 5 at AED 549.
Indian-built apps have featured in Apple’s global product launch, highlighting the growing presence of Indian developers on Apple’s platforms. The development adds a distinct India angle to Apple’s latest event, which otherwise focused on new iPhone, Apple Watch and AirPods products. It also gives the launch a wider technology and developer-focused dimension.
Apple has opened pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max, with the new models bringing nine major upgrades. The biggest changes include a 48MP variable-aperture camera, A20 Pro chip, longer battery life and a smaller Dynamic Island. Apple has also added new Pro camera controls, improved video features and Siri AI with iOS 27.
iOS 27 includes a hidden appearance of Clarus the Dogcow, a classic Apple character from the Macintosh era. The Easter egg is tucked inside the Liquid Glass settings in iOS 27 and iPadOS 27. Users need to keep scrolling through the Liquid Glass demonstration after it appears to end. A search bar then appears, followed by ‘Moof!’ before Clarus is revealed.
Apple added AirPods 5 to its latest audio lineup. Active Noise Cancellation is one of the main features highlighted for the new earbuds. The feature is designed to reduce surrounding sounds and give users a more focused listening experience. In the UAE, AirPods 5 are available for pre-order at a starting price of AED 549, according to Apple’s UAE Store.
Apple introduced the Apple Watch Ultra 4 with a focus on longer battery performance. The new model continues to target users interested in outdoor activities and fitness. Apple also positioned it as its premium smartwatch option. In the UAE, the Apple Watch Ultra 4 starts at AED 3,199 and is available for pre-order through Apple’s online store.
Apple launched the Apple Watch Series 12 as part of its latest smartwatch lineup. The company highlights improved heart-rate sensing as one of the main upgrades. The new watch is available for pre-order in the UAE, with prices starting at AED 1,599. The Series 12 joins Apple’s latest products introduced during the September event.
The iPhone 18 Pro Max brings Apple’s biggest battery-life improvement yet for an iPhone. Apple says the improvement comes from its new silicon and a larger battery. The Pro Max also features the new 48MP Fusion Main camera with variable aperture. It is powered by the A20 Pro chip, which is designed to deliver stronger performance over longer periods.
Apple entered the foldable smartphone market with the iPhone Duo. The launch puts Apple in direct competition with Samsung, which offered foldable phones for several years. The iPhone Duo uses a foldable display and takes a different approach to the design of this type of phone. Apple also focused on creating a more refined display experience. In the UAE, the iPhone Duo starts at AED 8,499, with pre-orders opening on October 16.
Apple introduced a variable aperture system for the main camera on the iPhone 18 Pro and iPhone 18 Pro Max. The system allows the camera to control how much light reaches the sensor. This gives users more control when taking photos in different lighting conditions. Apple made the camera upgrade a key feature of the new Pro models. The phones also come with the A20 Pro chip and improved battery performance. In the UAE, the iPhone 18 Pro starts at AED 5,099.
Apple held its September 2026 event on September 9, where it unveiled a new range of products and features. The event included the iPhone 18 Pro series, Apple’s first foldable iPhone, new Apple Watch models and the latest AirPods. This live blog covers the key announcements, new features, UAE prices and availability from the event.