Jumbo Electronics collaborated with VITURE to bring extended reality (XR) smart glasses to consumers across five Gulf Cooperation Council (GCC) markets. The exclusive distribution agreement will cover the UAE, Qatar, Kuwait, Oman and Bahrain, with the UAE serving as the initial launch market.
The partnership marks Jumbo's expansion into the growing XR wearables segment. The company will introduce VITURE's flagship BEAST XR glasses, alongside accessories and upcoming wearable devices, through its retail network and distribution channels.
The VITURE BEAST will initially be available in the UAE at AED 2,499. Consumers can purchase the device through Jumbo's retail outlets and its e-commerce platform.
The company plans to expand availability to other GCC markets following the UAE launch. Jumbo will also introduce VITURE's wider product portfolio, including accessories designed to enhance the XR experience.
The launch will target consumers interested in immersive entertainment, gaming and portable productivity. Jumbo's initial offering will include a range of accessories to complement the glasses and support different usage scenarios.
Jumbo further said, “The partnership reflects its strategy to introduce emerging technology categories to consumers across the Gulf. The company will use its regional distribution network, retail presence and after-sales services to support VITURE's expansion.”
The agreement also includes plans to introduce future products from VITURE's wearable technology pipeline. Jumbo has identified creators, gamers and technology enthusiasts as potential audiences for these upcoming devices. The tech giant also plans to bring VITURE Pro 2 to the region as part of its product roadmap. The rollout will broaden its XR portfolio beyond the initial BEAST launch.
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