LinkedIn is testing a 'Frequent Viewer' feature that lets selected Premium subscribers identify people who have visited their profiles repeatedly. The label appears in the 'Who viewed your profile' section, adding another layer to the platform’s existing profile-viewing insights.
The company confirmed the test but has not shared further details, including when it may become available to more users. WIRED reported that Krista Mollion, founder of the creative agency Unignorable Brands, first noticed the feature last month.
LinkedIn has long allowed members to see who has viewed their profiles, with Premium subscribers receiving more detailed visitor information. The new test highlights certain people as 'Frequent Viewers' when they return to a profile multiple times.
However, LinkedIn has not explained how many visits trigger the label or the period over which it measures repeat visits. It has not announced a wider rollout or whether it will remain Premium-only.
Mollion, who has nearly 79,000 LinkedIn followers, said the feature has helped her identify business opportunities. She uses Anthropic’s Claude AI assistant to categorize frequent visitors as friends, potential salespeople, or possible business development leads.
She contacts visitors who seem professionally interested. Mollion told WIRED that nine times out of 10, those conversations lead to useful connections. One repeat visitor was organizing an online summit and looking for speakers, while another was a podcast host considering her as a guest.
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The label could also reveal unwanted attention from former bosses or ex-partners. Unlike someone encountering a post in their feed, a repeat profile visit suggests that the person specifically searched for the member.
LinkedIn lets users control how they appear when viewing other profiles. Under Settings and Privacy, members can open Visibility and Profile viewing options and choose public, semi-private, or fully private mode.
The test could help recruiters, job seekers and professionals spot opportunities. However, repeated visits do not necessarily indicate a job offer, sales lead, or specific intention. LinkedIn has not said when it will launch the feature more widely.