Global Smartwatch Shipments Fall 4%
Global smartwatch shipments declined 4% year over year in Q2 2026, according to Counterpoint Research. The slowdown shows weaker replacement demand across the market. Huawei reached a record share during the quarter, while Apple also recorded shipment growth despite the overall market decline.
Consumers Are Keeping Smartwatches Longer
Many users are holding onto existing smartwatches for longer. New models often offer incremental improvements rather than major changes that encourage immediate upgrades. This is especially affecting basic and affordable watches, where consumers may see fewer reasons to replace devices that already handle notifications, fitness tracking and everyday tasks.
Basic Smartwatches Face Stronger Pressure
Lower-cost smartwatch shipments are facing pressure as replacement cycles stretch. Users with basic models may not find enough additional features in newer devices to justify another purchase. Counterpoint’s latest data points to weaker demand in this part of the market as consumers become more selective about upgrades.
Premium Watches Also Face Upgrade Delays
Premium smartwatch buyers are also extending device lifecycles. Some consumers delayed purchases while waiting for upcoming launches. This has created pressure even in higher-priced segments, where buyers typically expect stronger health, fitness and technology improvements before replacing an existing smartwatch.
Rising Component Costs Add Pressure
Component costs are creating another challenge for the smartwatch market. IDC expects memory-related supply constraints to keep average selling prices elevated in 2026. Higher prices can make replacement purchases harder, particularly for price-sensitive consumers considering whether a new device offers enough additional value.
Smart Rings Are Creating New Competition
Smart rings are gaining attention as another wearable option. CCS Insight forecasts global smart ring sales to grow 53% in 2026 to six million units. Their growth adds competition to the wearable market as consumers consider smaller, screen-free devices for health and activity tracking.
Apple And Huawei Show Different Market Trends
Apple and Huawei recorded stronger smartwatch shipment performance in Q2 2026, even as the global market declined. Huawei reached its highest-ever quarterly share, while Apple gained shipments year over year. Their performance shows how major brands are navigating slower replacement demand and changing consumer preferences in the smartwatch market.