H&M’s retail websites were disrupted after a routine maintenance update took longer than expected, the Swedish fashion retailer said on Wednesday, October 14. The company clarified that the issue was not linked to external events or outside interference.
The disruption has affected the availability of the retailer’s online platforms, which allow customers to browse fashion collections and place orders. H&M attributed the problem to its ongoing maintenance work rather than an external incident.
In a statement to Reuters, H&M said a routine maintenance update on its digital platforms took longer than expected, affecting the availability of its retail websites.
The company stated that the disruption ‘is not related to any external events or external influence.’ The clarification addresses concerns about the possible cause of the website issues, with the retailer pointing to an extended maintenance process.
However, H&M did not provide a specific timeline in the statement Reuters cited for completing the update or restoring normal website availability.
The disruption has affected access to H&M’s retail websites, potentially preventing customers from using its online shopping services while maintenance work continues.
The retailer’s statement distinguishes the current issue from disruptions caused by external interference, confirming that the problem is associated with routine maintenance.
H&M did not disclose further technical details about the update or identify which specific parts of its digital platforms were affected. The Reuters report also did not specify the extent of the disruption or how many customers were affected.
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H&M’s next step is to complete the maintenance update and restore normal access to its retail websites. While the company acknowledged the process was taking longer than expected, it did not say when the work would finish.
Customers shopping through H&M’s online platforms may continue to experience availability issues until the maintenance is complete.
The retailer reiterated that the disruption was not connected to external events or outside influence. Further information about the duration of the outage and the restoration of services was not available in the Reuters report published on Wednesday.