Apple’s iPhone 18 Pro and Pro Max have got off to a strong start in the UAE. Retailers have reported that the first stock sold out quickly after the preorders opened. The online pre-order window closed in less than 20 minutes. Rajat Asthana, CEO of Eros, mentioned, “Initial allocation from the brand for stocks are all sold out.”
According to Asthana, the 512GB version was the most popular choice. Burgundy and glacier blue drew the most customer attention during the pre-order period. The new models are available on sale across Apple Stores and other retailers in the UAE starting September 18.
Eros was not the only retailer to report this; major retailers across the region have reported similar demand through their stores and websites. According to most retailers, the pattern was similar to last year’s iPhone 17 series.
There is another factor in play this time. Some buyers are also waiting for Apple’s first foldable iPhone, the iPhone Duo, which is expected in October. Pre-orders are expected to begin on October 16, with prices starting at Dh8,499.
Also Read: iPhone 18 Pro vs. Old iPhone: iOS 27 May Give Your Current iPhone a Second Life
The UAE response isn't just about people rushing to buy a new iPhone. Retailers have built several ways to make yearly upgrades easier. Jumbo is offering zero-interest installment plans for up to 24 months. Its buyback program can return up to 70% of a phone’s value. Customers trading in an iPhone 13 through iPhone 17 can also receive an extra Dh100.
These offers can reduce what buyers need to pay at the time of purchase. A trade-in also cuts the cost of moving from an older iPhone to a new one. For retailers, such plans can keep customers coming back each year. The bigger test will come after the first rush, especially when the foldable iPhone enters the picture.
The UAE sell-out shows strong early interest in the iPhone 18 Pro range. The larger story, however, is how trade-ins, buybacks and payment plans are helping Apple and its retail partners keep premium phone upgrades moving.