Etisalat UAE launched Meta AI glasses on November 10, bringing Ray-Ban Meta and Oakley models to customers across the UAE. Prices start at AED 1,160 (USD 316), while Etisalat SmartPay offers monthly instalments from AED 55 (USD 15).
The launch makes Etisalat the first telecom operator in the Middle East and North Africa (MENA) region to offer Meta and EssilorLuxottica's smart eyewear range. Customers can choose 12, 18 or 24-month payment plans, making premium AI wearables easier to purchase without paying upfront.
The collection covers four product categories, targeting everyday users, content creators and customers with active lifestyles. These include Meta Glasses, Ray-Ban Meta Gen 2, Ray-Ban Meta Gen 3 and Oakley Meta HSTN performance glasses.
The new AI smart glasses combine traditional eyewear designs with voice-controlled technology. Users can interact with Meta AI, access real-time audio translation and perform several tasks without reaching for smartphones.
The glasses also support hands-free communication, photography, video recording and audio playback. Their built-in cameras and microphones help users capture content and interact with digital assistants while moving.
Ray-Ban Meta models focus on everyday connectivity, while Oakley Meta HSTN targets performance-oriented users. The collection gives customers different eyewear styles without separating smart features from regular glasses.
Etisalat offers three payment periods through its SmartPay programme. The entry-level Meta Glasses model starts at AED 101 monthly for 12 months and AED 69 monthly for 18 months. The 24-month option starts at AED 55.
However, prices vary according to the selected model, frame and lens configuration. Etisalat has not announced a single price for every model across the collection.
Dr. Tamer Eltoni, Senior Vice President at Etisalat UAE, highlighted the growing role of wearable AI technology.
"AI wearables are opening up a new way for people to interact with technology, making access more immediate, intuitive and hands-free," he said.
The launch expands Etisalat's connected-device portfolio beyond smartphones, tablets and conventional wearables. It also strengthens the UAE's growing consumer market for AI-powered devices and everyday smart technology.
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