MySpace, once one of the internet’s biggest social networking platforms, is all set to make a comeback. Current owners Chris and Tim Vanderhook confirmed plans to relaunch the platform. MySpace’s future was discussed in the documentary ‘Myspace,’ examining the platform’s rise, decline, and attempts at revival. They said they remain committed to bringing the brand back and are waiting for the right time to launch a new version. However, there’s no specific launch date yet.
Kate Winick, a principal analyst at Forrester, told CNBC, “Excitement about Myspace’s relaunch reflects nostalgia for a more analog time, when algorithms were less dominant in our lives.”
The proposed revival comes after more users are challenging the algorithm-driven system followed by social networking sites. The Vanderhooks have also shown that a new MySpace can become an alternative to the feed-based system of non-stop scrolling.
Winick further explains, “We’re seeing this in recent moves by both brands and users towards smaller, more private social experiences that feel less built for the algorithm and more personal to the individual user, like the explosion of growth on Substack and private communities on Discord.”
Despite losing the title of a social media pioneer, MySpace never formally closed. It is still operational today and continues to concentrate on music, artists, mixes, pictures, and entertainment in general.
However, the owners have not yet revealed a complete feature list for the proposed relaunch. They also have not confirmed whether classic features such as highly customised profiles or the famous ‘Top Friends’ format will return.
The description on their current website says that MySpace is a place to discover, share, and connect via music. Users can register accounts, make mixes, and communicate with artists and other users.
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