Otech, the technology arm of Omantel, has signed a memorandum of understanding with Publicis Sapient to explore a strategic collaboration on enterprise AI and digital transformation. The agreement covers Oman and markets across the Middle East and Africa.
The two companies plan to combine Otech’s regional technology capabilities with Publicis Sapient’s enterprise AI platforms and global sector expertise. They aim to help organizations modernize legacy systems, deploy AI at scale and move beyond pilots to measurable business outcomes.
Otech offers cloud computing, infrastructure, cybersecurity, enterprise platforms, smart-city solutions and managed services. Publicis Sapient brings AI platforms, industry knowledge and experience in delivering complex transformation programs.
Under the proposed partnership, the companies will explore solution design, innovation workshops, joint market initiatives and client engagement. They will also identify strategic opportunities in priority sectors across the region.
The collaboration seeks to improve operational efficiency, strengthen customer experiences and support the adoption of emerging technologies. It also aims to connect local market understanding with global delivery expertise.
Otech CEO Eng. Maqbool Salim Al Wahaibi said the company wants partnerships that connect its technology capabilities and understanding of enterprise needs with specialist global expertise. The proposed collaboration would help clients modernize systems and apply AI to improve performance and service delivery.
Publicis Groupe Middle East & Türkiye CEO Bassel Kakish said the MoU reflects both companies’ ambition to contribute to Oman’s digital economy. He said it would support technological innovation, enterprise adoption of emerging technologies and sustainable growth.
The MoU is exploratory and does not yet disclose a contract value, joint venture or named clients. Even so, it signals growing demand in the Gulf for enterprise AI services that can convert experimentation into operational results.