Ras Al Khaimah Tourism Development Authority is entering a new growth phase under CEO Phillipa Harrison. After five months in the role, Harrison has outlined clear goals: triple visitor numbers by 2030 and double hotel room capacity within three years.
Ras Al Khaimah recorded 1.35 million overnight visitors in 2025, its strongest tourism year so far. Revenue rose by 12 %, showing that visitor spending is also increasing. Major developments, including Wynn Al Marjan Island, are expected to support this upward trend ahead of its 2027 opening.
Domestic tourism remains central, accounting for around half of total visitors. Saudi Arabia is a leading regional market, while Russia, Kazakhstan and other CIS countries continue to deliver strong results. UK and Germany is key European sources. India and China are smaller markets today but are growing steadily.
Connectivity is also improving. Ras Al Khaimah International Airport crossed one million arrivals for the first time, supported by new flight routes and charter services. Future plans may also include sea-based access options to expand visitor entry points.
Unlike nearby hubs such as Dubai and Abu Dhabi, Ras Al Khaimah is positioning itself around nature, space and heritage. Beaches, desert and mountain attractions form the core offering. Cultural tourism is also gaining attention, with focus on the emirate’s long trading history, traditional communities and local food culture.
Also Read: Abu Dhabi Chamber and US Chamber of Commerce Expands Partnerships
Several hotel developments are underway on Marjan Island, along with boutique projects in the mountains such as Saij Mountain Lodge. While expansion is rapid, the strategy stresses careful planning, green spaces and balanced growth. The message from leadership is clear: expand tourism, but protect the identity that defines Ras Al Khaimah.