Meta unveiled a small handheld device designed to put its new Muse artificial intelligence assistant within easy reach, giving a fresh direction to CEO Mark Zuckerberg’s push into AI hardware. Called Muse Charm, the gadget was revealed at Meta Connect and marks another step in the company’s attempt to build devices around what Zuckerberg calls ‘personal superintelligence.’
The launch came just weeks after Meta introduced Muse as a personal AI agent that can handle tasks such as sending emails, booking travel, and completing certain transactions. The assistant has quickly attracted millions of downloads in the US, adding momentum to Meta’s broader AI strategy.
Charm is roughly the size of an Apple AirPods case and features a touchscreen measuring about 2 inches. The device has a built-in 5G modem, allowing users to access Muse even when they are away from Wi-Fi.
Rather than functioning as another conventional smartphone, the gadget is designed around Muse. A virtual character appears on the display and can be customized, while users can interact with the AI through voice. The device can also be attached to a bag or keychain or carried using a wrist strap.
Meta has not announced a price yet, but the company says Charm is expected to go on sale by December, in time for the holiday season.
Charm is more capable than a simple AI companion. Reports indicate it includes front and rear cameras, along with microphones and speakers. The cameras are intended to provide Muse with visual information for analysis and AI-assisted tasks, while users can also view captured photos and videos.
The device supports music and video playback and charges through USB-C. Users can set it up and sync it through the Muse app on an iPhone or Android phone.
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For Zuckerberg, Charm represents a broader shift in Meta’s hardware plans. The company previously invested heavily in the metaverse, but its focus has increasingly moved toward AI-powered products.
Still, Meta executives have stressed that Charm is not expected to replace phones or smart glasses as the company's main AI hardware route. The initial device appears aimed largely at Muse enthusiasts, while Meta expects its AI assistant to reach a much larger audience through smartphones and glasses.
The company plans to begin selling Charm in December, although pricing and detailed availability have yet to be announced.